Adobe Express uses short pop up messages in the mobile app to introduce users to new features and seasonal templates. We created a series of lightweight animated visuals to appear alongside these messages, designed to catch the eye without slowing things down.
The Ask
Design and produce simple animated assets to support in app messages. Each animation needed to match Adobe Express branding, reinforce the message, and stay small enough in file size to work well inside the Braze platform.
How’d we do it?
We started by identifying features and templates that were new, timely, or worth highlighting. Some animations were built using existing Adobe Express templates, while others were made from scratch to fit the message. To keep things sharp and fast loading, we used clean shapes, limited gradients, and minimal movement. The result was a set of GIF like assets that felt fun, stayed on brand, and loaded quickly on mobile.
