Meta’s Oculus for Developers team asked us to build a flexible visual system for a broad range of evergreen assets. These illustrations would live across web, social, email, and blog channels and needed to feel cohesive, adaptable, and aligned with Oculus for Developers’ evolving design direction.
The Ask
The goal was to create a library of visuals that could represent key developer categories such as building tools, optimizing performance, creating social VR experiences, and supporting accessibility. The assets needed to be unbranded but still feel connected to Oculus for Developers. That meant avoiding the use of Meta logos or the Stadium icon while still aligning with the overall look and feel of the Meta ecosystem. (The visual above goes rogue)
The visuals also had to work across a wide range of sizes and formats and be flexible enough to support both current and future topics without needing constant redesign.
How’d we do it?
We began by reviewing the creative brief and all supporting materials including blog posts, documentation, and design guidelines. Since each asset needed to reflect a broad concept rather than a specific product, we focused on building clear and adaptable visual metaphors that could apply to many use cases.
We explored a clean illustration style using geometric shapes, subtle gradients, and simplified forms. Each piece was designed to function well in both 16 by 9 and 1 by 1 formats with a centered focal point to make resizing easier across platforms.
The final set included visuals for themes like building and coding with tools, optimizing performance, launching and monetizing apps, enabling multiplayer experiences, building the metaverse, bringing 2D apps into VR, protecting user data, and designing for accessibility. While each asset speaks to a different part of the developer journey, they all share a consistent tone and visual structure.
