eharmony
Who asked us to do what? and Why?
The team over at eharmony asked us to c’mon board and work on a series of email graphics, with themes ranging from global love, holiday, black Friday, and a handful of other seasonal promos. They have an amazing internal design team, but with a heavy workload already on their plate, they needed some backup.
How did we do it?
We were able to integrate into their internal creative process using their Jira boards and jumped right into the mix with the US and Germany-based teams. We stumbled on the first round of deliverables, not finding the balance between their existing style guide and the new direction the brand wanted to move towards. But after our CD (Michael) stepped aside and let a younger and hipper AD (Christine) take a swing, we nailed it. We honestly had a lot of fun working on dozens of concepts, from initial design ideas to final illustrations.
This team really has culture dialed in. If you get an opportunity to work with eharmony or their parent company Parship, go for it.
