Adobe Express
Who asked us to do what, and why?
Adobe asked us to create a set of engaging App Store screenshots for Adobe Express. They wanted to utilize the App Store’s custom product page (CPP) function to highlight specific features and content aimed at a key demographic – our Gen Z peeps! The plan was to run multiple social ads that would link directly to the creative we produced for the CPP.
How did we do it?
We’d previously worked with the Express team on App Store assets, through regular updates, and a full rebrand, so we were familiar with the app and its key features. We took a step back and reframed everything through a different lens, capturing and designing screenshots that spoke to the Gen Z audience.
The assets went live in the App Store – ultimately having positive performance results in app downloads.
