We worked with Adobe’s Engagement and Retention team to create animated visuals for a learn page and email campaign focused on logo design. The campaign aimed to show how users could bring their ideas to life using new Illustrator features while keeping the content approachable and instructional. The animations were designed to complement the page and email experience.
The Ask
Create animated visuals for the landing page titled Rediscover New Ways to Create a Standout Logo. These visuals needed to demonstrate the essentials of logo design and how Illustrator’s latest tools support the creative process. The same animations were adapted as GIFs for an email campaign.
How’d we do it?
We centered the animations around a simple logo concept featuring an ice cream cone. The visuals walked through the logo’s creation, starting from basic shapes and progressing step-by-step to the finished design. The final animation showed the completed logo on a sign mockup, highlighting the new Illustrator features in a real-world context. The GIF format helped keep the animations lightweight and easy to use across both landing page and email.
