Adobe Express regularly publishes blog content to highlight new templates, showcase creators, and inspire users with seasonal or trending ideas. We design custom visuals to support these posts and help bring the content to life.
The Ask
Our role is to create blog images that feel fresh, useful, and clearly tied to what the post is about. Topics range from template roundups and author spotlights to tips for creating standout social content. Each visual needs to feel like part of the Adobe Express world while communicating the theme at a glance.
The creative work sits within strict product and brand guidelines which define layout rules, font choices, color use, and how product UI can be represented. Staying on-brand is key while still keeping things visually engaging.
How’d we do it?
We start by reading the blog draft to understand the main idea and what the reader should take away. From there we choose imagery, background textures, and color palettes that support the topic and reflect the tone of the post.
Some images are literal — like showing a product template in use — while others are more expressive and conceptual. Either way the goal is always clarity, consistency, and staying aligned with the Adobe Express design system.
